Youngevity is a lifestyle brand that produces and distributes health supplements and other goods to ensure its customer base lives younger, longer. For almost 30 years, Youngevity has been accomplishing their mission through innovative, holistic products, thorough research, and a strong community.

YFast is an extension of the Youngevity brand promoting the company’s intermittent fasting diet program. I was responsible for initial brand ideation, marketing strategy & execution, and product design for an expansive mini-website.